Then, choose an issue that’s interesting to them—perhaps a common problem they’re faced with, or a case study of successful companies in your industry. Be descriptive and professional. Writing a white paper is not the same as writing a blog. You need to use a business writing style and be fairly descriptive. You will probably end up writing at least ten pages to make your point. Set up a great intro. Be captivating. You want to catch people right off the bat with your introduction. Pique their interest, and then tell them what they’re going to accomplish by reading your white paper. This means writing a summary of your white paper and including an organized list of topics. Emphasize the value you will create. Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers. In return, they may buy from you later. First, though, you need to give them something of value, and you can only do that by filling your white paper with useful tips and information. Organize your draft. Come up with a clear outline first, and then proceed to write your paper. Be sure the flow of your white paper is in line with your goals. Grab their attention, deliver value, and get them to take further action. Write first, edit second. Once you have your outline put together, get your thoughts down while they are still fresh in your mind. Just start writing. Don’t worry about editing until you have completed the draft. You will have no problem going back and making everything flow well afterwards. Proofread. Go back over your draft and see what needs to be done to make it read better. Ask for other people’s opinions, because they may be able to catch mistakes you overlooked. Read it out loud to ensure there are no run-on sentences or awkward phrases. Follow up with how you can help. If you are selling a product or service that will help your readers, make sure to mention it at the end. You shouldn’t use the body of the white paper to sell your product or service, so make sure to use a catch that is naturally incorporated when you summarize the paper.
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
To learn more about how to create great content, check out our playbook for launching and staffing a content marketing program.
I also learned that there are some very good reasons why many companies don’t bother with the peer-review system. Mostly, there aren’t many incentives for software companies to publish peer-reviewed papers. These papers take an incredible amount of time to write and revise. For a business, the price of that time is often too high and the return on the investment is too low. A white paper, which doesn’t require peer-review, can be written and distributed at a much lower cost and in much less time.
So, I’m quite happy that now, thanks to BPR3, if we blog about peer-reviewed research, we have some new icons that we can use to identify what’s what.
You mean, a white paper and a peer-reviewed scientific publication aren’t the same thing?
In the commercial software world, peer-review has no or little value. Many people don’t know what it is, and if they do know, they don’t care. The business people seem to think that scientific papers are written by ghost-writers and the software engineers think they’re written by people from marketing.
Helps Support Proper Circulation.
Kyдni’s products are based on cutting-edge science and technology. Each ingredient was carefully selected to help you and your family achieve optimal health and wellness. But you don’t have to be a medical doctor or food scientist to share Kyдni’s products with the world. Kyдni’s Medical and Scientific Advisory Board has meticulously documented the science behind each of Kyдni’s products. These Scientific White Papers are thoroughly referenced, making them the perfect resource to answer questions about the products. Offer these Scientific White Papers to your own health care provider. The research and science will help them discover exactly how Kyдni can help them Experience More!
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White papers tend to be used earlier in the sales cycle, to help prospects visualize a possible solution to a nagging problem.
IT people generally want to see technical details. They will tolerate longer papers with modest production values. In fact, a slick and colorful format tends to make them suspicious.
White papers are especially well-read by IT managers .
According to the White Paper Writer Industry Report which surveyed 600+ writers in 2007, the typical white paper takes between 24 and 50 hours to complete.
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In our experience, substantial time and cost efficiencies require strategic re-thinking of established paradigms, bridging of functional lines, and creation of new technology-enabled approaches across the framework. We will use an example of a large narrative project to demonstrate transformative power of this approach.
For small bio-pharmaceutical companies, the fastest and most efficient way to transition from paper-based to eCTD submissions is outsourcing. Although making the decision to switch is easy, companies still need to develop a submission and document management strategy that will address both short-term and long-term goals.